Dr Nick Fine

Dr. Nick Fine is a distinguished user experience researcher and designer with over 20 years in the digital realm and more than 12 years as a practitioner, both agency and client-side. Holding a PhD and MSc in Human-Computer Interaction and a BSc in Psychology, Nick's academic prowess is evident in his 2009 PhD thesis, which introduced innovative methods for deducing personality types through keyboard and mouse usage and explored the connections between design elements and personality. By merging his extensive HCI knowledge with commercial UX expertise, Nick has successfully led complex projects in air traffic control, financial systems, and pharmaceutical R&D. He has spearheaded UX initiatives for renowned brands such as Coca-Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot, and government departments. His specialties include behavioral personalization, personality psychology, conversion rate optimization, and transformative UX strategies. A sought-after speaker, Nick frequently discusses the science of UX and scientific design at esteemed conferences.

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